Founded in 2011 by Darek Mazzone, Rebecca Campeau, and Eric Schmidt (DJ Rhythma) — JUICE was created with the mission of supporting globally focused non-profits through. JUICE has raised over $50,000 for organizations including: FIUTS, SIF, UNICEF, YPIN & Bahia Street, Keep A Child In School, ACLF, Giant Magnet, Flash Volunteer and Light (Darfur Foundation). Beyond the support of these organizations JUICE has produced lasting friendships, marriages, babies and thousands of smiles.